Glory foods® Enhances Its Collard Greens With New Cooking Process Innovation
March 14, 2012
COLUMBUS, OH (October 2011) – Glory Foods, Inc. (Glory) is giving Southern-style food lovers a reason to fall more in love with its pre-seasoned collard greens as a result of its latest cooking process innovation and enriched flavoring that combine to dramatically enhance its signature southern-style taste. Boasting a New, Richer Southern Flavor, the new and improved formula debuts in its heat and serve canned varieties of greens, peas and beans and string beans. The New, Richer Southern Flavor is available now in grocery stores and mass merchandise retailers nationwide with no price increase. “While we’ve introduced a mix of new products in recent years, it’s been a while since we’ve made any significant enhancements to the ‘flavor’ of our products,” said Dan Charna, vice president of operations for Glory Foods. “By listening to our consumers and with the help of our world-class R&D folks, I believe we’ve gotten as close as one can get to southern authenticity in a can.”
NEW, RICHER SOUTHERN FLAVOR
The enhanced product varieties benefit from a proprietary new cooking process during the canning phase that nearly cuts the required cooking time in half. This quicker cooking system helps to preserve flavor and is more environmentally friendly. New, Richer Southern Flavor also features an added boost of new savory flavoring in each can that make for an all-around tastier southern dish on family tables across America. The improved product maintains Glory’s tradition of starting with farm-fresh vegetables that are coupled with the finest seasonings and premium ingredients such as sweet bell peppers, onions and garlic. With a regional roll-out that started earlier in the summer, the New, Richer Southern Flavor is now phasing in stores nationally. While some of the original cans may still be found on store shelves during the phase-in, consumers should look for cans with the New, Richer Southern Flavor decal in stores nationwide. Glory’s core line-up of canned vegetables is the first and only to inherit the new flavor including:
Southern Style Premium Greens: Heat and serve Collard Greens, Kale, Turnips, Mustard and Mixed Greens featuring onions, garlic and spices in a rich southern broth. All greens varieties are available in 14.5 oz. cans and go up from there.
Southern Style Peas and Beans: All varieties of Glory’s beans and peas have been enhanced with the new flavor including Black Beans and Rice, Black Eye Peas, Black Eye Peas and Rice, Butter Beans, Field Peas & Snaps, Great Northern Beans, Lima Beans, New Orleans Style Red Beans and Pinto Beans. The peas and beans are available in 14.5 oz. cans go up from there.
Southern Style String Beans: Both its Country Style String Beans and String Beans with Potatoes feature premium green beans that are slow simmered with Glory’s signature flavors and are available in 27 oz. cans.
Glory Continues To Strengthen Retail Presence With New Acosta Partnership
In keeping with the exciting new organizational shifts under its parent company McCall Farms, sales and marketing powerhouse Acosta was selected to be Glory Foods’s new retail sales agent. Officially taking the reins in September as its national broker of record, Acosta will provide a range of marketing and merchandising services such as Continuity Services, Resets and special projects in all stores where Glory Foods is sold. Acosta kicks off its engagement with the activation of the New, Richer Southern Flavor products at retail, which is a timely springboard for helping Glory optimize an engaging in-store experience during the 2011 Holiday season and year-round.
A Glorious Holiday Season
Glory's New, Richer Southern Flavor was put to the test this fall during the 2011 Southern Women's Show events where attendees were treated to Glory-inspired dishes created by chefs using New, Richer Southern Flavor. Glory is making it easy for more consumers to 'try' New, Richer Southern Flavor and also get money-saving deals to enhance their Holiday cooking experiences:
A Taste of Glory: Hundreds of free sampling demonstrations in participating stores across the U.S. Visit www.gloryfoods.com for a listing of participating stores
Glorious Holiday Deals: Look out for exciting promotional discounts with Glory's 'Glorious Holiday Meals' coupons available in select local newspapers, at Walmart.com and in Holiday issues of All You Magazine (available exclusively at Walmart)
Consumers can look for the New, Richer Southern Flavor decal on Glory's traditional cans in stores today. Glory Foods's variety of southern-style products including canned vegetables, cooking bases, hot sauces and fresh greens are available at a variety of retailers across the U.S. including BI-LO, Food Lion, Harris Teeter, Ingles, Kroger, Piggly Wiggly, Publix Super Markets, Target, Walmart and Winn-Dixie.
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