Oct. 5, 2009, COLUMBUS, Ohio - Glory Foods announced today that more than 10,000 people nationwide will gather to enjoy its Southern-style specialties on Saturday, Oct. 17 through a network of 1,000 party hosts recruited by consumer activation and experiential marketing company, House Party.

More than 6,000 people signed-up on HouseParty.com for a chance to host one of 1,000 Glory Foods “Release Your Inner Gloria” House Parties. Friends and family will be enticed to sample signature Glory Foods dishes, such as Southern Caviar Dip, String Beans and Potatoes with Tomato Garlic Sauce, and Glory’s Sweet Potato Pie – just to name a few.

Prior to the party date, each host will receive a party pack including Glory Foods products, recipes and favors for guests. A familiar face will help kick off each host’s party as the party pack also includes a DVD featuring nationally-recognized syndicated radio host Steve Harvey, who recently mingled with guests at a Glory Foods House Party in Atlanta on Sept. 23.

Glory Foods tapped House Party – a company that specializes in engaging qualified consumer advocates to host in-home parties where a brand, product or element of entertainment programming is at the center - as a strategic partner to help introduce its extensive line of heat-and-serve, Southern-style products to new consumers. Glory Foods worked with its current Columbus, Ohio-based agency of record, Engauge Communications, to develop the strategy and creative for the event.

Glory Foods Inspires 1,000 Hosts to Throw a Southern-Style House Party
“We know that when people taste our product, they fall in love with it,” said Glory Foods Brand Manager Pam Richardson. “Our goal is to get as many samples into the mouths of new and current consumers through our House Party activation. Easy and delicious Southern-style recipes will be provided to encourage future purchases. What better way to introduce our product to new consumers than through our most passionate and loyal followers – our ‘Glorias’, as we call them.”

Selected hosts are already swapping their party planning ideas and building excitement for each party on the Glory Foods “Release Your Inner Gloria” branded microsite at HouseParty.com/partywithglory. This social community instantly creates valuable brand awareness for House Party partners.

“House Party creates a fun, engaging and intimate in-home party experience where consumer advocates will have trusted and influential conversations about our clients’ brands and products,” said Kitty Kolding, CEO of House Party. “Glory Foods has set the table for its consumer advocates to share a positive brand experience with a select group of friends and family who will spread the word within their social networks and beyond.”

After the party, guests and hosts will be encouraged to upload and share photos, videos and stories from their ”Release Your Inner Gloria” House Party experience. Glory Foods aims to inspire each host and guest to incorporate one of the many Southern-style favorites into their family meal.

About Glory Foods
Founded in 1989, Glory Foods is the category leader in Southern-style, heat-and serve products including canned vegetables, seasoned cooking bases and fresh greens. Its Southern-style vegetables and side dishes are staples in American homes and offer convenient meal planning solutions for families on the go. Glory Foods is a private, minority controlled business based in Columbus, Ohio. For more information visit: www.GloryFoods.com.

About House Party
Founded in 2005, House Party (www.houseparty.com) is a leading consumer activation and experiential marketing services company that engages thousands of qualified consumer advocates who host in-home parties featuring a brand, product or element of entertainment programming. Managed via a proprietary, customized online community space for each brand event, consumers engage both in home and online to explore and promote brands they love. Today House Party stands alone as the most trusted, influential and comprehensive medium for generating in-home marketing results. Headquartered in Irvington, NY, House Party is dedicated to creating and executing successful, high-impact, consumer activation campaigns for a diverse range of industries and Fortune 1000 companies: NBC, Kraft, Ford, Johnson & Johnson, Canon, Gerber and Microsoft Xbox among them.